2 November 2025

## [Why Australia’s media and advertisers should prioritise working together better](https://www.avidcollective.com/why-australias-media-and-advertisers-should-prioritise-working-together-better/)

Avid Collective Founder & CEO Luke Spano speaks with Mumbrella about how greater collaboration between publishers, agencies and advertisers could unlock growth across the industry.

3 June 2025

## [Addressing 6 Common Publisher Misconceptions About Amplification](https://www.avidcollective.com/addressing-6-common-publisher-misconceptions-about-amplification/)

Branded content has always had one big advantage: it earns attention. It doesn’t interrupt—it invites. But even the most compelling content can fall flat if it

3 June 2025

## [How AmpPlus Stacks Up: Comparing Publisher Amplification Approaches Side-by-Side](https://www.avidcollective.com/how-ampplus-stacks-up-comparing-publisher-amplification-approaches-side-by-side/)

Introduction Amplification is no longer optional, it’s a strategic lever for unlocking campaign scale, improving margin, and winning more briefs. But how you amplify matters.

27 May 2025

## [Why You Should Sell On Key Metrics, And Match Channels Accordingly](https://www.avidcollective.com/why-you-should-sell-on-key-metrics-and-match-channels-accordingly/)

Why This Matters Advertisers increasingly expect campaigns to deliver against specific KPIs—from article views and reach, to dwell time and engagement. That means it’s not enough

27 May 2025

## [Why You Should Use Amplification to Increase Deal Size & Not Just Rely on Discounts](https://www.avidcollective.com/why-you-should-use-amplification-to-increase-deal-size-not-just-rely-on-discounts/)

The Temptation to Discount In a crowded market, it’s easy to think a sharp discount will help you win the brief. And sometimes it does. But

27 May 2025

## [Why You Should Offer Multiple Proposal Options Per Brief](https://www.avidcollective.com/why-you-should-offer-multiple-proposal-options-per-brief/)

From One Plan to Smart Choice Making When responding to a brief, it’s tempting to land on a single solution. But offering multiple tailored proposal options,

27 May 2025

## [Effective Stretch Deal Tactics Using Amplification](https://www.avidcollective.com/effective-stretch-deal-tactics-using-amplification/)

How to Use Amplification, Product Bundling, and Brand Lift to grow $20K proposals to $40K, $75K, and beyond—without more production.

23 May 2025

## [Publisher Guide To Selling AmpPlus To Advertisers](https://www.avidcollective.com/ampplus-publisher-cheat-sheet/)

Purpose: How to Position Multi-Channel Amplification to to your clients

14 May 2025

## [Guide To AmpPlus Native Ad Amplification Channels](https://www.avidcollective.com/bebuilder-1823/)

We know publishers want their branded content to go further — and with AmpPlus, it can. When you activate off-network amplification, your written content gets pushed