2 November 2025
Why Australia’s media and advertisers should prioritise working together better
Avid Collective Founder & CEO Luke Spano speaks with Mumbrella about how greater collaboration between publishers, agencies and advertisers could unlock growth across the industry.
3 June 2025
Addressing 6 Common Publisher Misconceptions About Amplification
Branded content has always had one big advantage: it earns attention. It doesn’t interrupt—it invites. But even the most compelling content can fall flat if it
3 June 2025
How AmpPlus Stacks Up: Comparing Publisher Amplification Approaches Side-by-Side
Introduction Amplification is no longer optional, it’s a strategic lever for unlocking campaign scale, improving margin, and winning more briefs. But how you amplify matters.
27 May 2025
Why You Should Sell On Key Metrics, And Match Channels Accordingly
Why This Matters Advertisers increasingly expect campaigns to deliver against specific KPIs—from article views and reach, to dwell time and engagement. That means it’s not enough
27 May 2025
Why You Should Use Amplification to Increase Deal Size & Not Just Rely on Discounts
The Temptation to Discount In a crowded market, it’s easy to think a sharp discount will help you win the brief. And sometimes it does. But
27 May 2025
Why You Should Offer Multiple Proposal Options Per Brief
From One Plan to Smart Choice Making When responding to a brief, it’s tempting to land on a single solution. But offering multiple tailored proposal options,
27 May 2025
Effective Stretch Deal Tactics Using Amplification
How to Use Amplification, Product Bundling, and Brand Lift to grow $20K proposals to $40K, $75K, and beyond—without more production.
23 May 2025
Publisher Guide To Selling AmpPlus To Advertisers
Purpose: How to Position Multi-Channel Amplification to to your clients
14 May 2025
Guide To AmpPlus Native Ad Amplification Channels
We know publishers want their branded content to go further — and with AmpPlus, it can. When you activate off-network amplification, your written content gets pushed