30 August 2024

## [Case Study: How The Body Shop Championed Changemaking Beauty with Branded Content](https://www.avidcollective.com/how-the-body-shop-championed-changemaking-beauty-with-branded-content/)

The Body Shop is renowned for its ethical and sustainable approach to beauty. However, in a market crowded with brands making similar claims, The Body Shop […]

29 August 2024

## [Case Study: How Branded Content Helped Citizens of the Great Barrier Reef Educate & Inspire Audiences](https://www.avidcollective.com/how-branded-content-helped-citizens-of-the-great-barrier-reef-educate-inspire-audiences/)

Citizens of the Great Barrier Reef (CGBR) is a renowned not-for-profit organization dedicated to preserving the world’s largest coral reef system. With a mission to drive […]

28 August 2024

## [Single Product Spotlight: UrbanList Community Q&A Social & Article Package](https://www.avidcollective.com/single-product-spotlight-urbanlist-community-qa-social-article-package/)

Key Features and Benefits: For brands who are looking to connect with culture seekers across Australia and New Zealand, Urbanlist’s Community Q&A Social & Article Package […]

31 July 2024

## [Case Study: How Destination Gold Coast Used Branded Content to Shift Perceptions](https://www.avidcollective.com/how-destination-gold-coast-used-branded-content-to-shift-perceptions/)

The Gold Coast is synonymous with sunshine, long white sand beaches, School Holidays and Schoolies. Unfortunately this has presented a challenge for the Destination Gold Coast […]

31 July 2024

## [How To Maximise the Benefits of Student Edge’s Content Creator Network](https://www.avidcollective.com/how-to-maximise-the-benefits-of-student-edges-content-creator-network/)

Connecting with those younger than Gen Z requires authenticity and relatability. That’s why this week we’re offering an explainer of Student Edge’s Content Creator Network product. […]

31 July 2024

## [Single Product Spotlight: Showcasing Boss Hunting’s On Location Vertical Video Content](https://www.avidcollective.com/single-product-spotlight-showcasing-boss-huntings-on-location-vertical-video-content/)

Boss Hunting’s On Location Vertical Video Content stands out as a premier choice for brands aiming to captivate audiences with dynamic, vertical video formats. Tailored specifically […]

28 May 2024

## [Case Study: How Branded Content Helped Coco Pops Engage Consumers Beyond The Bowl](https://www.avidcollective.com/how-branded-content-helped-coco-pops-engage-consumers-beyond-the-bowl/)

Coco Pops is a brand that everyone knows, it has an element of nostalgia and is loved by kids and kids at heart. Coco Pops wanted […]