21 March 2025

## [Your Guide To AmpPlus](https://www.avidcollective.com/your-guide-to-avid-amplification/)

Want to win more briefs, reduce delivery risk, and guarantee performance across your branded content campaigns? That’s exactly what AmpPlus is designed to help you do.

4 March 2025

## [The Power of a Proactive Amplification Strategy in Branded Content](https://www.avidcollective.com/the-power-of-a-proactive-amplification-strategy-in-branded-content/)

For many publishers, branded content amplification (boosting content reach via programmatic or social ads) is often an afterthought, something decided reactively once a campaign is live.

15 January 2025

## [Why And How Branded Content Drives Consideration For Beauty Brands](https://www.avidcollective.com/why-and-how-branded-content-drives-consideration-for-beauty-brands/)

Introduction The beauty industry is evolving rapidly, fueled by consumers seeking tailored solutions, authenticity, and impactful storytelling. Engaging beauty audiences requires addressing their specific concerns, needs,

18 December 2024

## [How FMCG Brands Can Win Consumer Attention With Branded Content](https://www.avidcollective.com/how-fmcg-brands-can-win-consumer-attention-with-branded-content/)

Introduction The FMCG category is one of the most dynamic yet challenging spaces for brands to stand out. With fragmented buyer personas, growing price sensitivity, and

17 December 2024

## [Case Study: How Branded Content Helped Cashrewards Build Trust And Increase Consideration](https://www.avidcollective.com/winning-over-consumers-how-branded-content-helped-cashrewards-build-trust-and-increase-consideration/)

Brand and Campaign Objective Cashrewards, a leading Australian cashback platform, partnered with Avid Collective to address two key goals: strengthening brand trust and increasing recall during

16 December 2024

## [Case Study: Repositioning L’Oréal Paris with Branded Content for the Bright Reveal Serum](https://www.avidcollective.com/case-study-repositioning-loreal-paris-with-branded-content-for-the-bright-reveal-serum/)

Brand Overview and Campaign Goal L’Oréal Paris, a renowned heritage brand in the global beauty industry, embarked on a mission to capture the attention of younger

16 December 2024

## [Case Study: How Branded Content Reintroduced Tip Top Thins as a Versatile Kitchen Staple](https://www.avidcollective.com/case-study-how-branded-content-reintroduced-tip-top-thins-as-a-versatile-kitchen-staple/)

Brand Overview and Campaign Goal Tip Top Thins, known for their light, health-conscious profile, set out to inspire shoppers to see it as more than just

16 December 2024

## [Beyond Traditional Ads: Building Trust with Mums Through Branded Content](https://www.avidcollective.com/beyond-traditional-ads-building-trust-with-mums-through-branded-content/)

Introduction Mums are a dynamic and influential audience, often the linchpin of household decision-making. Yet, for advertisers, engaging this group is no small feat. Mums juggle

16 December 2024

## [Why Branded Content is the Ultimate Way to Engage Gen Z](https://www.avidcollective.com/why-branded-content-is-the-ultimate-way-to-engage-gen-z/)

Introduction Born into the digital age, Gen Z has grown up with constant access to technology and a world of limitless content. This diverse, tech-savvy generation