21 March 2025
Your Guide To AmpPlus
Want to win more briefs, reduce delivery risk, and guarantee performance across your branded content campaigns? That’s exactly what AmpPlus is designed to help you do.
4 March 2025
The Power of a Proactive Amplification Strategy in Branded Content
For many publishers, branded content amplification (boosting content reach via programmatic or social ads) is often an afterthought, something decided reactively once a campaign is live.
15 January 2025
Why And How Branded Content Drives Consideration For Beauty Brands
Introduction The beauty industry is evolving rapidly, fueled by consumers seeking tailored solutions, authenticity, and impactful storytelling. Engaging beauty audiences requires addressing their specific concerns, needs,
18 December 2024
How FMCG Brands Can Win Consumer Attention With Branded Content
Introduction The FMCG category is one of the most dynamic yet challenging spaces for brands to stand out. With fragmented buyer personas, growing price sensitivity, and
17 December 2024
Case Study: How Branded Content Helped Cashrewards Build Trust And Increase Consideration
Brand and Campaign Objective Cashrewards, a leading Australian cashback platform, partnered with Avid Collective to address two key goals: strengthening brand trust and increasing recall during
16 December 2024
Case Study: Repositioning L’Oréal Paris with Branded Content for the Bright Reveal Serum
Brand Overview and Campaign Goal L’Oréal Paris, a renowned heritage brand in the global beauty industry, embarked on a mission to capture the attention of younger
16 December 2024
Case Study: How Branded Content Reintroduced Tip Top Thins as a Versatile Kitchen Staple
Brand Overview and Campaign Goal Tip Top Thins, known for their light, health-conscious profile, set out to inspire shoppers to see it as more than just
16 December 2024
Beyond Traditional Ads: Building Trust with Mums Through Branded Content
Introduction Mums are a dynamic and influential audience, often the linchpin of household decision-making. Yet, for advertisers, engaging this group is no small feat. Mums juggle
16 December 2024
Why Branded Content is the Ultimate Way to Engage Gen Z
Introduction Born into the digital age, Gen Z has grown up with constant access to technology and a world of limitless content. This diverse, tech-savvy generation