## [Why Australia’s media and advertisers should prioritise working together better](https://www.avidcollective.com/why-australias-media-and-advertisers-should-prioritise-working-together-better/)

Avid Collective Founder & CEO Luke Spano speaks with Mumbrella about how greater collaboration between publishers, agencies and advertisers could unlock growth across the industry. “Today,

## [Introduction to AmpPlus Video](https://www.avidcollective.com/introduction-to-ampplus-video/)

Struggling To Scale Branded Content Beyond Your Own Audiences? Meet Avid PubSuite’s AmpPlus This video walks through how to maximise your campaign deliverables and guarantees with

## [Automated Reporting Demo Video](https://www.avidcollective.com/automated-reporting-demo-video/)

Tired of chasing spreadsheets and building reports by hand?  Meet Avid PubSuite’s Automated Reporting Tool This video shows how Avid’s tool automates the entire process; pulling

## [Case Study: Amplifying Foxtel’s Brand Platform to Unlock New Audiences](https://www.avidcollective.com/case-study-amplifying-foxtels-brand-platform-to-unlock-new-audiences/)

Brand Overview and Campaign Goal Foxtel aimed to amplify the reach and engagement of their new Amazon Prime Video integration beyond their existing NewsCorp audience. The

## [Case Study: How Branded Content Created Hype and Extended Reach for Netflix’s Pub Activation](https://www.avidcollective.com/case-study-how-branded-content-created-hype-and-extended-reach-for-netflixs-pub-activation/)

Brand Overview and Campaign Goal Netflix sought to generate mass awareness and real-world foot traffic for a unique activation in Melbourne: the Who’s Watch Inn, a

## [How To Avoid Getting Asked If The Content Worked](https://www.avidcollective.com/avoid-getting-asked-if-the-content-worked/)

“Did the content work?”, the dreaded question you’ve probably been asked if you’ve run any sort of content campaign or content led marketing initiative. The reason

## [Why Branded Content Is Set to Become the World’s Leading Ad Channel – And Only Publishers Can Own It](https://www.avidcollective.com/why-branded-content-is-set-to-become-the-worlds-leading-ad-channel-and-only-publishers-can-own-it/)

Branded content isn’t just another advertising format. It’s fast emerging as the most valuable channel in the ad ecosystem—and here’s the kicker: only publishers can truly

## [The Missing Link in Branded Content Growth. Accessibility for Advertisers](https://www.avidcollective.com/the-missing-link-in-branded-content-growth-accessibility-for-advertisers/)

Branded content has long promised advertisers something traditional formats can’t: the ability to connect with audiences through storytelling that captures attention, sparks emotion, and delivers meaningful

## [Why Branded Content Is the Answer to Streaming’s Biggest Challenges](https://www.avidcollective.com/why-branded-content-is-the-answer-to-streamings-biggest-challenges/)

As the cost of living continues to rise, Australians are cutting back and streaming subscriptions are often first on the chopping block. With ad-supported models gaining