Why Australia’s media and advertisers should prioritise working together better

Avid Collective Founder & CEO Luke Spano speaks with Mumbrella about how greater collaboration between publishers, agencies and advertisers could unlock growth across the industry. “Today,

Introduction to AmpPlus Video

Struggling To Scale Branded Content Beyond Your Own Audiences? Meet Avid PubSuite’s AmpPlus This video walks through how to maximise your campaign deliverables and guarantees with

Automated Reporting Demo Video

Tired of chasing spreadsheets and building reports by hand?  Meet Avid PubSuite’s Automated Reporting Tool This video shows how Avid’s tool automates the entire process; pulling

Case Study: Amplifying Foxtel’s Brand Platform to Unlock New Audiences

Brand Overview and Campaign Goal Foxtel aimed to amplify the reach and engagement of their new Amazon Prime Video integration beyond their existing NewsCorp audience. The

Case Study: How Branded Content Created Hype and Extended Reach for Netflix’s Pub Activation

Brand Overview and Campaign Goal Netflix sought to generate mass awareness and real-world foot traffic for a unique activation in Melbourne: the Who’s Watch Inn, a

How To Avoid Getting Asked If The Content Worked

“Did the content work?”, the dreaded question you’ve probably been asked if you’ve run any sort of content campaign or content led marketing initiative. The reason

Why Branded Content Is Set to Become the World’s Leading Ad Channel – And Only Publishers Can Own It

Branded content isn’t just another advertising format. It’s fast emerging as the most valuable channel in the ad ecosystem—and here’s the kicker: only publishers can truly

The Missing Link in Branded Content Growth. Accessibility for Advertisers

Branded content has long promised advertisers something traditional formats can’t: the ability to connect with audiences through storytelling that captures attention, sparks emotion, and delivers meaningful

Why Branded Content Is the Answer to Streaming’s Biggest Challenges

As the cost of living continues to rise, Australians are cutting back and streaming subscriptions are often first on the chopping block. With ad-supported models gaining