Struggling To Scale Branded Content Beyond Your Owned Audiences?
Without amplification, even the best content gets lost in the noise. Advertisers want guaranteed reach, but publishers are often seen as low-scale solutions. What if you could offer built-in scale, win bigger budgets, and drive real results, while increasing your margin?
Amplify Your Content. Maximise Your Revenue
An automated managed service that lets publishers add multi-channel amplification to any proposal - only pay on sign-off, and keep control of your margin.
Evolve from single-channel dependence to a multi-channel, revenue driving strategy with guaranteed outcomes.
Secure bigger deals, win more briefs, and scale reach—risk-free.
Increasing Deal Size Through Multi-Channel Amplification
Win More Deals & Stay Competitive
Strengthen proposals with increased reach and guaranteed deliverables, giving advertisers more confidence to buy.
Increase Deal Size & Advertiser Investment
Secure bigger budgets by offering scalable reach and multi-channel amplification.
Boost Publisher Revenue with Zero Risk
Add your own margin on amplification and drive higher content views, only pay at sign off.
Save Time & Reduce Costs
Avoid resource drain, manual management, and lost margin with optimised CPMs & CPCs.
Deliver Highly Targeted Campaigns
Tap into Avid Amp’s audience data to meet advertiser briefs with precision.
“We dedicated 50% of our campaign budget to amplification, allowing us to build bespoke audiences and unlock deeper performance insights. Avid’s Amp product gave us the ability to optimise in real time, significantly boosting article performance and equipping us with learnings that shaped our next campaign.”
Florence Horwich, Content & Partnerships Director, iProspect - Retail Client Campaign
“We exemplified high-performing content from our first campaign and paired it with an amplification-only buy to extend its impact. Avid’s Amplification service, provided a fortnightly optimisation and reporting strategy that made it easy to steer results in real time. It was a smart, low-effort way to get more value from proven content and drive stronger outcomes.”
Robert Lyon, Client Director, UM - American Express Campaign
“Using AmpPlus means our team can rapidly build large, targeted content campaigns for our advertisers. The Campaign Builder tool automates and analyses every stage of a campaign, from building media plans to identifying the right audience segments and amplification channels to optimising content performance in real-time. By using AmpPlus, ACM feels confident we can deliver informative and engaging content that resonates with our audience.”
Daniel Cratchley, Group Sales Manager, Australian Community Media
“Amplification played a critical role in driving visibility and engagement for Westinghouse. By investing in a high amplification budget, we ensured the content reached the right audience at scale — and the results spoke for themselves. The campaign overdelivered on every front, with Avid’s team providing continuous optimisation to maximise impact across premium environments. It was a smart, efficient way to boost reach and influence consideration during key moments.”
Client Team, Zenith - Westinghouse Campaign
AmpPlus Features
Instant & Guaranteed Amplification
No guesswork with guaranteed impact.
Ensure your content gets seen by a larger, engaged audience with a risk-free, booked-in-advance approach.
Multi-Channel Distribution
Strategic Distribution for Maximum Results
Scale branded content across premium publishers, social, display, Apple News, TikTok, and CTV, reducing overreliance on a single channel.
Dynamic Targeting & Pricing
Maximise Impact, Minimise Waste
Choose from a range of formats to match campaign objectives, assets, ensuring your content reaches the right audience in the most impactful way.
Brand Safety & Whitelist Controls
Protect Your Publishing Brand & Advertiser Brand
Ensure content is placed in premium, brand-safe environments that align with advertiser standards.
Audience Targeting
Smarter Targeting, delivering stronger results
Use first-party data to extend reach and precision-target new high-value users.
Multi Type & Multi Source Data
Interest-Based & Intent-to-Purchase
Combines interest-based data (engagement, affinities) with intent-to-purchase data (signals of buying behavior) for precision targeting.
Learn More In Our AmpPlus Guide
Book a Demo
Our product suite is designed to work together to streamline your workflow at each stage of the campaign lifecycle.